Privacy Policy

Last Updated: January 3, 2014

This privacy policy is applicable to the Site accessible at www.ufcfit.com, which is owned and operated by Zuffa Evolution Fit, LLC (hereinafter referred to as “we”, “our”, or “us”). The purpose of this privacy policy is to disclose to you what information we may collect, how we may collect it, with whom we may share it, and certain other matters related to such information, including the choices you have regarding our collection of information and our use and disclosure to other parties of information we may have collected from you.

TYPES OF INFORMATION THAT MAY BE COLLECTED

The following are the types of information we may collect:

Information You Provide Us

Personal information that you provide to us, such as your user ID and password, name, email address, telephone number, physical address, gender or zip code or other information may be collected via the Site.

If you register for an account with the Site, we collect personal information at the time of registration.  We also collect any content that you submit to the Site, including personal information that is included in such content. Please see the discussion of the “UFC Fit Community” below.

Site Usage Information

We may receive and store certain types of information whenever you visit the Site. For example, we may collect click-stream data and your IP address.

Email Communications

When you open emails from the Site, we may receive a confirmation noting you opened an email from us, if your computer supports such capabilities. We also may keep track of what emails we send you and what emails you may be receiving from us and our subsidiaries and affiliates. Additionally, we keep a record of what types of emails you have opted to and not to receive.

Information from Other Sources

We may receive information about you from other sources and add it to your personal information.

HOW INFORMATION MAY BE COLLECTED

We may collect information from you in several different areas on the Site, including but not limited to those described below:

Registration

You may be asked first to complete a registration form and provide personally identifiable information; you may also be asked to choose a user ID and password in order to take advantage of certain features the Site may choose to offer, including our Community Forum.

Newsletters and Site Emails

We may offer free newsletters to share information with you about the Site, about us and our affiliates and subsidiaries, or about our business partners and advertisers and sponsors. You may receive a newsletter either by registering for a particular newsletter or in conjunction with a special feature or membership for which you have registered on the Site. You may cancel your free email subscription by following the instructions provided on the Site or by using the unsubscribe link in the newsletters or emails themselves.

Contests or Sweepstakes

We may operate contests and sweepstakes through the Site which may require registration. Your personally identifiable information may be used to contact you for winner notification, prize delivery confirmation or other related purposes. We may ask your permission to allow us to post publicly some of your information on the Site, such as on a winners page, in the event you win a contest or sweepstakes. We will not post your information without your permission. In some instances, a third party advertiser or sponsor may operate or host a contest or sweepstakes on the Site, and collect your information. In those cases, where we are not the operator or host of the contest or sweepstakes, we have no control over the information collected and accordingly urge you to review the advertiser’s or sponsor’s privacy policy applicable to the contest or sweepstakes before participating.

Surveys or Voting

From time–to-time we may request personally identifiable information from you via surveys or voting polls. Participation is voluntary and you will have the opportunity to decide whether or not to disclose information. At times, you may have to register to vote or to take part in a survey.

Cookies

As with many Websites, the Site uses standard technology called “cookies,” which are small data files that are transferred to your computer when you allow your browser to accept cookies. Cookies automatically identify your Web browser to the Site whenever you visit the Site, and make using the Site easier for you by saving your passwords, purchases, and preferences. By tracking how and when you use the Site, cookies help us determine which areas are popular and which are not. Many improvements and updates to the Site are based on data obtained from cookies. Accepting cookies allows you, among other things, to personalize your experience on the Site. Cookies may also allow the Site to present to you advertising which may be of interest to you. If you do not want information collected through the use of cookies, you generally can opt out of providing this information by turning the cookies off in your browser; however, some areas of the Site may not provide you with a personalized experience if you have disabled the use of cookies.

IP Addresses and Click-stream Data

We may collect IP addresses and/or click-stream data for purposes of system administration and to report aggregate information to our advertisers and sponsors. An IP address is a number that is automatically assigned to your computer whenever you access the Internet. Our computers identify your computer by its IP address. When you request Web pages from the Site, our computers log your IP address. Click-stream data is information collected by our computers when you request Web pages from the Site. Click-stream data may include such information as the page served, the time, the source of the request, the type of browser making the request, the preceding page view and other such non-personal information. When analyzed, this data helps us analyze how visitors arrive at the Site, what type of content is most popular, what type of visitors in the aggregate are interested in particular kinds of content and advertising, and the like.

HOW WE USE THE INFORMATION COLLECTED

We own the information collected via this Site. As applicable, the information you provide to us may be used to:

  • contact you about the Site;
  • contact you relating to your membership status;
  • monitor or improve the use of the Site;
  • customize the advertising and content you see;
  • monitor compliance with our terms of use;
  • provide special offers to you from us and/or their respective affiliates and subsidiaries and other third parties;
  • send you promotional material on behalf of our business partners;
  • inform you of a prize you have won.

WITH WHOM THE INFORMATION MAY BE SHARED

At times, we may share your personally identifiable information with others for various purposes. We may share your information (including, without limitation, personally identifiable information) with our subsidiaries and affiliates.

We employ other businesses, certain services and individuals to perform functions on our behalf. Examples include sending e-mail, removing repetitive information from customer lists, Site analysis, analyzing data, providing marketing assistance, processing credit card payments, and providing customer service. These entities have access to personally identifiable information needed to perform their functions, but may not use it for other purposes.

Promotional Offers

We may send offers by email to you on behalf of other partners. When we do this, we do not give that partner your name and address. If you do not want to receive such offers, you may opt out in response to the email, or change your preferences by emailing info@ufcfit.com.

Aggregate Information

We may share aggregate information such as demographics and Site usage statistics with advertisers, sponsors or other organizations. When this type of information is shared, the other parties do not have access to your personally identifiable information.

Opt-In and Opt-Out Programs

Throughout the Site you may be presented with opportunities to receive special offers from third parties. An opt-in/opt-out message will ask you if you would like your information to be shared. If you do choose to have your information shared, in an effort to protect you, third parties who have access to personally identifiable information must abide by the current Site privacy policy. However, we are not responsible for the privacy practices of these other companies, and you should review the privacy practices of such Web sites prior to providing your personally identifiable information.

Legal Transfers

The Site may be sold along with its assets, or other transactions may occur in which your personally identifiable information is one of the business assets transferred, including a sale in bankruptcy. In such a case, your personally identifiable information, which we have gathered, may be one of the business assets we transfer.

In the event we are required to respond to subpoenas, court orders or other legal process your personally identifiable information may be disclosed pursuant to such subpoena, court order or legal process, which may be without notice to you.

We may also share your personally identifiable information to protect Zuffa’s rights or business interests, or the rights of third parties.

THE UFC FIT COMMUNITY

We offer you opportunities to engage in public activities on UFC Fit through your participation in our Community forum.  Community participation includes activities that are designed to be visible to other users, including comments, recommendations, reader reviews, ratings or any other items that you submit. Any information you disclose in your public activities, along with your user name or ID, or any image or photo, becomes public and may be used by Zuffa for online and offline promotional or commercial uses in any and all media. If you choose to engage in public activities, you should be aware that any personal information you submit there can be read, collected, or used by other users of these areas, and could be used to send you unsolicited messages. Do not share any information through the Community that you wish to remain confidential, including personal information, health information, or other sensitive information, such as your social security number. We are not responsible for the personally identifiable information you choose to submit in our Community and Zuffa has no responsibility to publish, take down, remove or edit any of your public activities or any of your submissions that are a result of your public activities.  For more information, see the Terms of Use.

When you share or recommend (with or without adding your own comments) any Site content through social media platforms, including Facebook or Twitter, that action is governed by the privacy policies of those platforms.

If you have registered for a UFC Fit account, we will track and aggregate your public activities on the Site. By choosing to participate in public activities, you are electing to share and display such public activities. Also, public activities may be included in RSS feeds, APIs and made available to other Web sites via other formats. As a result, your public activities may appear on other Web sites, blogs, or feeds. Keep in mind that we are not responsible for any personal information you choose to make public via your public activities, and you agree that such sharing will be deemed to have been done by you, not Zuffa.

INTEREST BASED ADVERTISING

This Site may display ads from other companies. We also partner with third-party service providers to serve ads on our behalf on other non-affiliated third party Sites. Some of the ads on this Site may be personalized, meaning that they are intended to be relevant to you based on what information we or the online advertising network serving the ad collect about your online activities here and elsewhere over time know about you or your computer’s browsing activities.

To learn about online behavioral advertising and how to opt-out from online behavioral ads served by some or all participating companies, visit the Digital Advertising Alliance’s information page at. http://www.aboutads.info/consumers.

LINKS TO OTHER WEB SITES

This privacy policy applies only to this Site. When you are on the Site you could be directed to other sites beyond our control. For example, if you “click” on a banner advertisement, the “click” may take you off the Site onto a different Web site. This includes links from advertisers, sponsors and others that may use the Site’s logo as part of a cobranding agreement. These other Web sites may send their own cookies to you, independently collect data or solicit personal information and may or may not have their own published privacy policies. If you visit a Website that is linked to our Site, you should consult that site’s privacy policy before providing any personal information.

NOTIFICATION OF CHANGES AND YOUR ACCEPTANCE OF THE PRIVACY POLICY

By using this Site, you signify your agreement to the terms of this privacy policy. If we decide to change or update this privacy policy, we will post the change or update here. If at any point we decide to use personally identifiable information in a manner different from that stated at the time it was collected, we will notify you by way of an email or some other means. Your continued use of the Site shall constitute your acceptance of such revised privacy policy.

YOUR CALIFORNIA PRIVACY RIGHTS

If you are a California resident, you may ask us to refrain from sharing your personal information with certain of our affiliates and other third parties for their marketing purposes. Please tell us your preference by contacting us at info@ufcfit.com or the following address:

Zuffa Evolution Fit, LLC, located at P.O. Box 26959, Las Vegas, NC 89126-0959.

CORRECTION/UPDATING PERSONAL INFORMATION

If your personally identifiable information (such as your address) changes, or if you no longer desire to access our Site, you may correct, update or remove the personal data you have provided to us by making changes to your profile, by using an opt out message in an email with your request. If you have any questions about this privacy policy or the privacy practices of this Site, you can contact: info@ufcfit.com, or write us at Zuffa Evolution Fit, LLC, located at P.O. Box 26959, Las Vegas, NC 89126-0959.