Last Updated: January 3, 2014
TYPES OF INFORMATION THAT MAY BE COLLECTED
The following are the types of information we may collect:
Information You Provide Us
Personal information that you provide to us, such as your user ID and password, name, email address, telephone number, physical address, gender or zip code or other information may be collected via the Site.
If you register for an account with the Site, we collect personal information at the time of registration. We also collect any content that you submit to the Site, including personal information that is included in such content. Please see the discussion of the “UFC Fit Community” below.
Site Usage Information
We may receive and store certain types of information whenever you visit the Site. For example, we may collect click-stream data and your IP address.
When you open emails from the Site, we may receive a confirmation noting you opened an email from us, if your computer supports such capabilities. We also may keep track of what emails we send you and what emails you may be receiving from us and our subsidiaries and affiliates. Additionally, we keep a record of what types of emails you have opted to and not to receive.
Information from Other Sources
We may receive information about you from other sources and add it to your personal information.
HOW INFORMATION MAY BE COLLECTED
We may collect information from you in several different areas on the Site, including but not limited to those described below:
You may be asked first to complete a registration form and provide personally identifiable information; you may also be asked to choose a user ID and password in order to take advantage of certain features the Site may choose to offer, including our Community Forum.
Newsletters and Site Emails
We may offer free newsletters to share information with you about the Site, about us and our affiliates and subsidiaries, or about our business partners and advertisers and sponsors. You may receive a newsletter either by registering for a particular newsletter or in conjunction with a special feature or membership for which you have registered on the Site. You may cancel your free email subscription by following the instructions provided on the Site or by using the unsubscribe link in the newsletters or emails themselves.
Contests or Sweepstakes
Surveys or Voting
From time–to-time we may request personally identifiable information from you via surveys or voting polls. Participation is voluntary and you will have the opportunity to decide whether or not to disclose information. At times, you may have to register to vote or to take part in a survey.
IP Addresses and Click-stream Data
We may collect IP addresses and/or click-stream data for purposes of system administration and to report aggregate information to our advertisers and sponsors. An IP address is a number that is automatically assigned to your computer whenever you access the Internet. Our computers identify your computer by its IP address. When you request Web pages from the Site, our computers log your IP address. Click-stream data is information collected by our computers when you request Web pages from the Site. Click-stream data may include such information as the page served, the time, the source of the request, the type of browser making the request, the preceding page view and other such non-personal information. When analyzed, this data helps us analyze how visitors arrive at the Site, what type of content is most popular, what type of visitors in the aggregate are interested in particular kinds of content and advertising, and the like.
HOW WE USE THE INFORMATION COLLECTED
We own the information collected via this Site. As applicable, the information you provide to us may be used to:
- contact you about the Site;
- contact you relating to your membership status;
- monitor or improve the use of the Site;
- customize the advertising and content you see;
- provide special offers to you from us and/or their respective affiliates and subsidiaries and other third parties;
- send you promotional material on behalf of our business partners;
- inform you of a prize you have won.
WITH WHOM THE INFORMATION MAY BE SHARED
At times, we may share your personally identifiable information with others for various purposes. We may share your information (including, without limitation, personally identifiable information) with our subsidiaries and affiliates.
We employ other businesses, certain services and individuals to perform functions on our behalf. Examples include sending e-mail, removing repetitive information from customer lists, Site analysis, analyzing data, providing marketing assistance, processing credit card payments, and providing customer service. These entities have access to personally identifiable information needed to perform their functions, but may not use it for other purposes.
We may send offers by email to you on behalf of other partners. When we do this, we do not give that partner your name and address. If you do not want to receive such offers, you may opt out in response to the email, or change your preferences by emailing email@example.com.
We may share aggregate information such as demographics and Site usage statistics with advertisers, sponsors or other organizations. When this type of information is shared, the other parties do not have access to your personally identifiable information.
Opt-In and Opt-Out Programs
The Site may be sold along with its assets, or other transactions may occur in which your personally identifiable information is one of the business assets transferred, including a sale in bankruptcy. In such a case, your personally identifiable information, which we have gathered, may be one of the business assets we transfer.
In the event we are required to respond to subpoenas, court orders or other legal process your personally identifiable information may be disclosed pursuant to such subpoena, court order or legal process, which may be without notice to you.
We may also share your personally identifiable information to protect Zuffa’s rights or business interests, or the rights of third parties.
THE UFC FIT COMMUNITY
When you share or recommend (with or without adding your own comments) any Site content through social media platforms, including Facebook or Twitter, that action is governed by the privacy policies of those platforms.
If you have registered for a UFC Fit account, we will track and aggregate your public activities on the Site. By choosing to participate in public activities, you are electing to share and display such public activities. Also, public activities may be included in RSS feeds, APIs and made available to other Web sites via other formats. As a result, your public activities may appear on other Web sites, blogs, or feeds. Keep in mind that we are not responsible for any personal information you choose to make public via your public activities, and you agree that such sharing will be deemed to have been done by you, not Zuffa.
INTEREST BASED ADVERTISING
This Site may display ads from other companies. We also partner with third-party service providers to serve ads on our behalf on other non-affiliated third party Sites. Some of the ads on this Site may be personalized, meaning that they are intended to be relevant to you based on what information we or the online advertising network serving the ad collect about your online activities here and elsewhere over time know about you or your computer’s browsing activities.
To learn about online behavioral advertising and how to opt-out from online behavioral ads served by some or all participating companies, visit the Digital Advertising Alliance’s information page at. http://www.aboutads.info/consumers.
LINKS TO OTHER WEB SITES
YOUR CALIFORNIA PRIVACY RIGHTS
If you are a California resident, you may ask us to refrain from sharing your personal information with certain of our affiliates and other third parties for their marketing purposes. Please tell us your preference by contacting us at firstname.lastname@example.org or the following address:
Zuffa Evolution Fit, LLC, located at P.O. Box 26959, Las Vegas, NC 89126-0959.
CORRECTION/UPDATING PERSONAL INFORMATION